Plenty of people are building businesses. But the ones you remember are building brands.
Let’s build a brand that feels like home to you and your best-fit clients.
Hey, I'm Marissa Pané!
First and foremost, let's get this out of the way...
It's pronounced puh-nay, not "pain."
I’m Marissa, a brand + content strategist helping service providers turn “good enough to get by” businesses into magnetic brands that attract the right people and feel aligned from the inside out.
Because you didn’t leave a 9–5 or build your business from scratch just to feel drained by clients who don’t get it and stuck in marketing that never seems to click.
Your brand should work for you. Your content should attract the people you actually want to work with. And together, they should reflect the real depth of your expertise. That’s where I come in.
But let's back up...
My story really starts with my brother, Anthony.
Losing him (and even more, watching him suffer in a shell of a body for 18 years) rewired how I see everything: life, time, work.
He never got to live fully, so now I do it for both of us.
That urgency is why I move fast, pour heart into my work, and believe deeply that the business you're building should do more for you than “just getting by.”
So I built Pané Marketing: the place where clarity meets creativity, strategy meets storytelling, & your brand stops whispering and finally starts speaking up.
my version of living fully includes climbing a lot of mountains
Before Pané Marketing, I was the kid hand-coding MySpace pages, curating Tumblr vibes, and storytelling before I even knew it was marketing. That passion led me into corporate design and marketing, but I quickly got tired of silos, soulless campaigns, and teams that hid behind smoke and mirrors.
I craved the grit and freedom of working with small business owners who care as much about their work as I do. Because honestly? You all deserve SO much better than cookie-cutter content calendars or vague marketing advice that doesn’t move the needle.
Music Neuroscientist
"Working with Marissa is WONDERFUL! What I love most about her work is her incredible efficiency, and passion for my business and content. She found a great balance between precision and accessibility, which I really needed help with. She is smart, capable, dependable, and shows up 100% for her clients."
Dr. Jessica | Rhythm Grows Your Brain
Sourdough Baker & Blogger
Working with Marissa, we have successfully created a social media strategy that works. We have had viral videos on all platforms that have actually moved the needle in our business, not just given us vanity metrics. Having a strong presence on all social media platforms for us is incredibly important to compete in a meaningful and intentional manner, in a very saturated market
Kate | The Pantry Mama
Trading Card & Hobby Shop Owner
"You really are a gem. No one else I've worked with has your drive or work ethic, let alone your willingness to constantly be at the front of the industry paying attention to changes in the way the algorithms work and also your responsiveness to what may not be working."
amy lynn | ala Tompkins TCG
Financial Strategist
"I felt at ease knowing that Marissa was taking care of creating and posting for my business each month and that the content was intentional and strategic. Showing up consistently definitely impacted my business, I had a request to be interviewed for an article and felt that I was in front of my ideal audience more consistently, which led to enrollments in my course."
Megan Naasz, CPA
acupuncturist
"Marissa always meets me where I am at and that makes working together effortless. We began working together when she helped me with branding and creating my marketing designs. From there, I felt Marissa really understood what I was going for and knew she would be an excellent fit for Social Media Marketing."
Kristin | The sunset healing collective
Fractional COO
"I got exactly what I needed from our strategy session! You provided great practical ideas for translating past, current and future content into additional inbound streams. Plus more ideas and confidence to create more personal connections with my audience."
Rachel | upward acceleration
Systems, Ops, & Integration Specialist
"The Instagram Account Audit Marissa completed helped me clean up how I was showing up on my social accounts and it felt more aligned with how I'm showing up in my day-to-day work. I now have an Instagram that looks & feels aligned with a game plan of how to continually improve!"
BROOKE | project growth mode
my philosophy
I know when a decision needs facts, and when it’s time to lean into vision. That balance—grounded in psychology, expressed through story, and brought to life with systems—is what keeps your brand steady while still moving boldly forward.
Think of me as the bridge between:
- Brand clarity (what you stand for, who you serve, and how you want to show up)
- Content execution (how you actually express it online so the right people pay attention)
One without the other doesn’t work. My job is to stitch them together so your marketing finally clicks.
What It’s Like to Work With Me
Sometimes I’m the one pulling clarity out of the brain chaos. Sometimes I’m the one giving you tough love and saying, “Nope, that’s not it.”
But always, I’m the one making sure your brand reflects your brilliance and that your content is actually doing its job (aka attracting your people).
When we work together, you can expect:
- Clear direction (no more second-guessing every post or caption).
- Systems that fit your bandwidth (instead of adding to your burnout).
- Strategy that attracts best-fit clients (so you’re not stuck with soul-sucking work)
some more deets on how i ended up here
Graduated with a degree in Communication Design from The Fashion Institute of Technology.
Around this time I also launched my first business, SPIES Clothing which was a clothing line that raised mental health awareness.
2013
Played a key part in launching the inaugural season of the Westchester Knicks - officially as the "Marketing Partnership Activation Coordinator" and unofficially as the team's graphic designer, game-day photographer, web designer, and social media manager. (Small team, many hats. IYKYK)
2014-15
Worked as Junior Designer at Madison Square Garden providing creative support for the Marketing Partnerships division with a focus on partnership activation and new business. This included working on projects for all MSG properties (New York Knicks, New York Rangers, Radio City Music Hall, etc.) and their partner brands including Chase, Delta, Lexus, JBL, etc.
2015-16
Young and hungry for more diverse marketing experiences, I joined a marketing agency as their Digital Designer where I was responsible for social media marketing, curating digital assets, web design, and additional graphic design support for clients like Finlandia Cheese, McCormick Spices, and Martin's Potato Rolls.
2016-17
I finally said "peace out girl scout" to corporate life and took Pané Marketing full-time!
The rest is history.
2023
I quickly learned that marketing agencies were not the vibes for me, so I joined a small business that provided marketing services for doctors and dentists as their Social Media Specialist and as the years progressed, I also assumed the role of the Marketing and Client Relations Coordinator.
2017-20
Pané Marketing was launched as a side-hustle! (Losing a 4 hour daily commute thanks to the COVID lockdowns adds a lot of free time on your hands - I even went back to school to get a BA in Psychology too!)
2020
This isn’t about building just any business. You’ve already done that.
let's get started
© 2020-2025 XVIII and Company, LLC, dba Pané MarketinG