Your Expertise & Services Are Swipe-Right Material
Content Marketing & Brand Strategy services that combine psychology, storytelling, and visual design to stop your dream clients in their tracks.
But Your Brand Is Making Potential Customers Say "NEXT!" Before You Even Step Off The Bus
As Featured In:
All-In-One Brand Strategy & Content Solutions for Service Providers
You’re tired of being lumped in with the rest. You want to be known beyond “that business that does that thing,” because quite frankly, you’re nothing like others in your industry. Your unique skills, experiences, and values make you the perfect fit for your dream clients—it’s just a matter of communicating that to them.
That’s where Pané Marketing comes in.
Who Are Ready To Make A Bigger Impact With Their Business
- The data-driven, analytical strategist.
- The creative, aesthetic-first visionary.
Me? I’m both.
I couldn’t pick just one path, so I didn’t.
I started with an Associate’s in Communication Design (because I’m obsessed with visual storytelling), then after being in the corporate world and realizing how much of marketing is really about human behavior, I went back to college and got a BA in Psychology.
The result? I create content that looks amazing and feels even better.
Hey, I'm Marissa Pané!
Typically, there are two types of marketers:
I build brands and create content for businesses that want to stand the F out.
First and foremost, let's get this out of the way...
It's pronounced puh-nay, not "pain."
With over 11 years of experience building brands and creating content for businesses of all sizes, I know how to turn “meh” into memorable.
But if I'm being honest, creative storytelling has been in my DNA since the very beginning:
- I was that 10-year-kid who flipped through every book on my bookshelf for the publisher's address just to handwrite a letter with a copy of my "novel" in hopes of being published (shout out to Scholastic who actually took the time to write me back!)
- I was that 13-year-old curating the perfect Tumblr aesthetic and hand coding MySpace pages like it was a full-time job.
- I was that 16-year-old who took every Digital Media and Psychology class available because all I wanted was to understand why my brain did the things it did and have an outlet to communicate the ideas I couldn't vocalize.
That mix of curiosity and creativity led me to where I am today: blending visual design, storytelling, and psychology to create brands that connect.
Music Neuroscientist
"Working with Marissa is WONDERFUL! What I love most about her work is her incredible efficiency, and passion for my business and content. She found a great balance between precision and accessibility, which I really needed help with. She is smart, capable, dependable, and shows up 100% for her clients."
Dr. Jessica | Rhythm Grows Your Brain
Trading Card & Hobby Shop Owner
"You really are a gem. No one else I've worked with has your drive or work ethic, let alone your willingness to constantly be at the front of the industry paying attention to changes in the way the algorithms work and also your responsiveness to what may not be working."
amy lynn | ala Tompkins TCG
Financial Strategist
"I felt at ease knowing that Marissa was taking care of creating and posting for my business each month and that the content was intentional and strategic. Showing up consistently definitely impacted my business, I had a request to be interviewed for an article and felt that I was in front of my ideal audience more consistently, which led to enrollments in my course."
Megan Naasz, CPA
acupuncturist
"Marissa always meets me where I am at and that makes working together effortless. We began working together when she helped me with branding and creating my marketing designs. From there, I felt Marissa really understood what I was going for and knew she would be an excellent fit for Social Media Marketing."
Kristin | The sunset healing collective
Parenting Coach & LCSW
"I've worked with people previously who had great ideas but the execution didn't meet my needs. When I started working with Marissa, in that first week, I felt like I found My Golden Ticket. Right from the get-go, she had ideas and produced results!"
nicole | leading with love parenting
Fractional COO
"I got exactly what I needed from our strategy session! You provided great practical ideas for translating past, current and future content into additional inbound streams. Plus more ideas and confidence to create more personal connections with my audience."
Rachel | upward acceleration
Systems, Ops, & Integration Specialist
"The Instagram Account Audit Marissa completed helped me clean up how I was showing up on my social accounts and it felt more aligned with how I'm showing up in my day-to-day work. I now have an Instagram that looks & feels aligned with a game plan of how to continually improve!"
BROOKE | project growth mode
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Content & Brand Strategy Services
Past Client Work & Case Studies
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Hear me out: You became a business owner because of something greater than just being passionate about what you do.
You desired some sort of time, freedom, and flexibility to live a better life.
Why? I’m sure your why is personal, but THAT’S why you started your business. It’s why you continue to choose to show up every day and work so damn hard to make this business a success.
You’re driven by a deeper purpose than just to make money doing something you’re good at.
I’ve chosen to help purpose-driven entrepreneurs grow their business because it allows me to experience the most out of life, while helping YOU do the same.
We all have our own unique reasons for showing up each day eager to serve our clients.
We all have our own unique ideas as to what a "life well lived" looks like.
But the through point that connects us is that we do what we do because we love our work AND we love what our work allows us to get to do along the journey.
why i love helping service providers
Build Their Brand & Grow Their Business Through Content
It’s about ensuring your business continues to thrive so you can continue to pursue your passions, put all your crazy, wonderful ideas into action, and make a massive impact on the community you serve.
Because that's what Pané Marketing is all about… empowering you as a business owner so you can embrace the things in life that light you the F up.
I’m completely invested in your business and your success as a company because I know that what we’re doing is so much bigger than building brand awareness.
Life is incredibly f*cking short and we owe it to ourselves to make the most of every moment.
My brother died at 18 — but he never really lived a single day of life.
It’s not that he didn’t do anything with his life, it’s that he physically couldn’t. It’s easy to overlook how lucky we are to do simple things like walking, talking, or even breathing without machine assistance.
But here we are, we found something we’re passionate about and each day we're able to wake up and choose to do that thing and work towards specific goals. That in itself is truly a miracle and not something anyone should take for granted.
Growing up, watching my brother exist in what I called a shell of a body was really tough. But it gave me a perspective on life that most people don’t ever get to experience and for that I’m grateful. I know so many people who have lost someone unexpectedly and nothing truly wakes you up to how precious and short life is than in those moments of loss.
However, when someone’s alive and you watch them suffer every single day, trapped in a body that doesn’t work — you have 18 years' worth of loss shaking you trying to wake you up and help you see how special being alive truly is.
I built this business so I could live. For myself and for Anthony.
This business allows me the freedom and flexibility to spend time with the people who are important to me, travel, explore, and prioritize my mental health.
Life is about moments and experiences.
Pané Marketing allows me to have those things while simultaneously helping other small business owners (like you) do the same.
Trust me when I say I love what I do - but I love even more that my work as a content marketing and brand strategist helps other business owners get to do more of what they love to do.
This is why I pour my heart and soul into every client project I take on and only work with a handful of clients at a time.
The Driving force behind pané marketing
Let's get personal, my dude.
Career timeline comin’ in hot!
More of Facts & Figures Type of Gal?
Graduated with a degree in Communication Design from The Fashion Institute of Technology.
Around this time I also launched my first business, SPIES Clothing which was a clothing line that raised mental health awareness.
2013
Played a key part in launching the inaugural season of the Westchester Knicks - officially as the "Marketing Partnership Activation Coordinator" and unofficially as the team's graphic designer, game-day photographer, web designer, and social media manager. (Small team, many hats. IYKYK)
2014-15
Worked as Junior Designer at Madison Square Garden providing creative support for the Marketing Partnerships division with a focus on partnership activation and new business. This included working on projects for all MSG properties (New York Knicks, New York Rangers, Radio City Music Hall, etc.) and their partner brands including Chase, Delta, Lexus, JBL, etc.
2015-16
Young and hungry for more diverse marketing experiences, I joined a marketing agency as their Digital Designer where I was responsible for social media marketing, curating digital assets, web design, and additional graphic design support for clients like Finlandia Cheese, McCormick Spices, and Martin's Potato Rolls.
2016-17
I finally said "peace out girl scout" to corporate life and took Pané Marketing full-time!
The rest is history.
2023
I quickly learned that marketing agencies were not the vibes for me, so I joined a small business that provided marketing services for doctors and dentists as their Social Media Specialist and as the years progressed, I also assumed the role of the Marketing and Client Relations Coordinator.
2017-20
Pané Marketing was launched as a side-hustle! (Losing a 4 hour daily commute thanks to the COVID lockdowns adds a lot of free time on your hands - I even went back to school to get a BA in Psychology too!)