Social Media Strategy & Content Creation

The Pantry Mama

Client Case Study 01

THE CHALLENGE:

A powerhouse brand with no social media presence.

Kate, aka The Pantry Mama, is a well-established sourdough blogger with a thriving website, an engaged email list, and a loyal community of home bakers. But after her original Facebook account was hacked, she stepped away from social media completely...for 4 years.

By the time we started working together in October 2024, she didn't have a single social media account. So we launched a Facebook Page, an Instagram account, and a TikTok account from the ground up.

We were starting with no audience, no social content, no presence...nothing.

It was time for a strategic reintroduction to social, one that honored the connection she’d already built with her community elsewhere.

THE STRATEGY:

Apply a powerhouse brand to a high-impact social strategy—and rebuild with intention.

Kate’s brand was already strong, so my job was to take what was working off social and bring it to life on social—in a way that felt natural to her audience and aligned with how she wanted to show up.

We built a platform-specific content strategy that included:

  • Translating long-form blog content into short-form, visual-first social assets
  • Prioritizing video for accessibility and engagement (especially for visual learners)
  • Mixing educational content with relatable, trend-adjacent posts to expand reach
  • Building community through comments, stories, and shareable content
  • Maintaining a consistent look, feel, and voice across all platforms—so no matter where her audience found her, it felt like Pantry Mama

This was never about chasing trends.
It was about building brand-aligned momentum—and creating content that served her people well.


THE RESULTS:

In just 90 days, I helped Kate grow her brand-new accounts to:

📈 8K+ Instagram followers
📈 2K+ Facebook followers
📈 1K+ TikTok followers

Fast forward to March 2025, 6 months after we launched the accounts and we've built a community of:

📈 23K+ Instagram followers
📈 26K+ Facebook followers
📈 6K+ TikTok followers


More importantly? Her audience showed up—with excitement.

“OMG, you’re finally on social?! Yay!!!”

“I’ve loved your blog for years, but these videos are a game-changer for a visual learner like me!”

Kate didn’t just rebuild her following—she gave her existing community a new, more accessible way to learn from her. And now, her social platforms are working with the rest of her brand ecosystem.

Because when your brand is strong, and your strategy is intentional, social media becomes what it should be: A tool for connection, not just content.


Social Media Strategy & Content Creation

The MJN Center

Client Case Study 02

THE CHALLENGE:

A legendary venue with deep roots, but no clear voice or identity on social.

The MJN Center has been a cultural staple in the Hudson Valley since the 1970s. Locals know it. Love it. Grew up in it. But online? The brand had no real presence.

Every event had different messaging, different graphics, and a totally different vibe. There was no consistency, no recognizable identity—and definitely no strategy beyond “post a flyer and hope people show up.”

They weren’t building a brand.
They were just announcing shows.

And that meant low engagement, limited reach, and a missed opportunity to turn community familiarity into brand loyalty.


THE STRATEGY:

I stepped in to build more than a content calendar, we built a full-on social presence with strategy, storytelling, and a recognizable identity.

And because MJN is not just a venue—it’s a nonprofit with deep community ties—we made sure our content didn’t just promote shows... it reinforced purpose.

We anchored every piece of content in three core brand pillars:

Where Memories Are Made
We told stories, not just event schedules. Content focused on emotional nostalgia and the shared experience of live events.

Community First
We built partnerships with local businesses to boost cross-promotion, expand event reach, and remind everyone that this venue isn’t just in the Hudson Valley, it’s for the Hudson Valley.

Diverse Experiences
From children's shows to rock concerts to comedy shows, our content was designed to reflect MJN’s full range—while keeping the voice and visuals consistent across the board.

We leaned heavily into immersive video, behind-the-scenes footage, and collaborative campaigns that went way beyond flyers, because building brand affinity requires more than a graphic and a date.

This was about making MJN a brand people could feel, not just a place they showed up to.

THE RESULTS:

13.4M+ Views on a Single Reel
A viral moment that brought thousands of new eyes to the venue and proved that great storytelling always outperforms generic promotion.

Consistent Growth, On and Off the Feed
Across Instagram and Facebook, we maintained strong engagement and organic reach—even between major events—by balancing high-performing trends with intentional content strategy.

Recognition Through Repetition
Unified voice + visuals = recognizability.

In a sea of event posts, MJN’s content stood out and built trust with every post.

Collaborative Campaigns That Expanded Reach
By partnering with local businesses and community orgs, we tapped into shared audiences and gave every event a wider reach. This allowed us to drive interest from new pockets of the community, not just the same recycled list of attendees.

A Social Strategy Built to Scale
Even though this strategy was applied solely to social, the foundation is strong enough to extend across every part of their marketing.

That’s the power of leading with brand clarity—it scales with you.


Brand Strategy, Web Design, & Social Media Marketing Services

rhythm Grows Your Brain

Client Case Study 03

THE CHALLENGE:

A brilliant, one-of-a-kind expert with a split identity (aka a brand that wasn’t doing her justice)

Dr. Jessica is a music neuroscientist with research featured in The New York Times, The Washington Post, and NPR. She’s also the creator of Finding Rhythm, a music project that explores how rhythm impacts the brain, heals communities, and brings people together.

But while her work was groundbreaking, her online presence was… well, split.

She had one platform for her academic work. Another for the creative project.
And no clear way to show how they connected—or why they mattered together.

It created confusion.
It diluted her message.
And it definitely didn’t reflect the full value of what she offers.



THE STRATEGY:

Unify. Elevate. Make it make sense.

This wasn’t about creating a brand from scratch, it was about pulling together the brilliance that was already there and shaping it into something cohesive, confident, and impactful.

Here’s what we focused on:
Merged two identities into one powerful personal brand
We positioned Finding Rhythm as a feature—not a side project—within her larger brand. It became part of her story, her services, and her message… not something she had to explain separately.

Leveled up her positioning
Instead of forcing her to pick between “scientist” and “creative,” we made the duality the strength. Now she shows up as the person who can back up her ideas with data and deliver them through immersive, soul-shifting experiences.

Built a website that actually reflects the depth of her work
No more bouncing between links and wondering what she does. We created one destination that showcases her research, her workshops, her speaking, and Finding Rhythm—all tied together with a strong brand voice and clear messaging.

THE RESULTS:

A brand that finally reflects her full brilliance
Everything lives under one cohesive umbrella—so her audience can actually see who she is and how to work with her.

Clarity, confidence, and next-level credibility
Finding Rhythm isn’t tucked away in a side tab anymore—it’s front and center, helping her stand out as a speaker, educator, and creative leader.

A platform designed to grow with her
With her brand finally aligned, Dr. Jessica has everything she needs to expand her impact—from workshops to performances to partnerships—and show up powerfully in all of it.


And side note: Watching this transformation happen was kind of magical. I first worked with Dr. Jessica in 2022 as a social media specialist to help her promote Finding Rhythm’s world premiere at The Kennedy Center. Even then, it was obvious this project was so much more than a one-off event.

Now? It’s a brand asset. It’s a core part of her identity. It’s the throughline in everything she does and it's amazing. 

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Music Neuroscientist

"Working with Marissa is WONDERFUL! What I love most about her work is her incredible efficiency, and passion for my business and content. She found a great balance between precision and accessibility, which I really needed help with. She is smart, capable, dependable, and shows up 100% for her clients." 

Dr. Jessica | Rhythm Grows Your Brain

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Financial Strategist

"I felt at ease knowing that Marissa was taking care of creating and posting for my business each month and that the content was intentional and strategic. Showing up consistently definitely impacted my business, I had a request to be interviewed for an article and felt that I was in front of my ideal audience more consistently, which led to enrollments in my course."

Megan Naasz, CPA

acupuncturist

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Kristin | The sunset healing collective

Parenting Coach & LCSW

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"The Instagram Account Audit Marissa completed helped me clean up how I was showing up on my social accounts and it felt more aligned with how I'm showing up in my day-to-day work. I now have an Instagram that looks & feels aligned with a game plan of how to continually improve!" 


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