client case studies
By offering everything from brand strategy to social media marketing all in one place, Pané Marketing makes building a cohesive brand & creating consistent content to help grow your business simple.
Check out a collection of past and present client projects below.
BRAND STRATEGY & SOCIAL MEDIA MARKETING SERVICES
This iconic Hudson Valley venue has been a gathering place for countless memories since the 1970s. Yet despite its rich history, the venue lacked a cohesive brand identity beyond a simple logo. Known primarily as a space for shows and events, it was often seen as a backdrop rather than a destination.
Pané Marketing's primary goal was to bring the brand to life on social media, but in order to do that we needed to first build a brand strategy.
The MJN Center
Finding Rhythm
BRAND STRATEGY, WEB DESIGN, & SOCIAL MEDIA MARKETING SERVICES
Dr. Jessica, a renowned music neuroscientist, first teamed up with Pané Marketing to promote her music project’s world premiere—a sold-out success. A year later, struggling with audience confusion from juggling two distinct brands, she returned to us for clarity.
We redefined how Dr. Jessica showcases her work, merging her brands seamlessly and elevating her online presence with a freshly redesigned website.
SOCIAL MEDIA MARKETING SERVICES
Kate put her trust in Marissa to take on the challenge and rebuild her social media presence from the ground up.
What started at zero is now an engaged audience of thousands, a thriving multi-platform presence, increased web traffic, and proof that starting over is achievable with the right strategic partner.
The Pantry Mama
Brand Strategy & Social Media Marketing Services
The MJN Center
Client Case Study
To appeal to a wide variety of audiences, the venue’s marketing strategy involved changing its graphics and messaging for every event it hosted. On paper, this approach made sense—each event targeted a unique audience. But in practice, this created confusion and inconsistency. The community didn’t associate the venue with any specific identity or value, making it difficult to build trust or recognition.
This lack of cohesive branding led to several challenges:
- Limited Brand Trust: The community saw the venue as interchangeable with the events it hosted. Without a distinct identity, there was no loyalty or emotional connection to the space itself.
- Negative Associations: If attendees had a bad experience at an event, even if it wasn’t the venue’s fault, the lack of positive brand equity meant the dissatisfaction extended to the venue itself.
- Missed Opportunities: Without a strong, recognizable brand, the venue struggled to position itself as the cultural hub it was meant to be.
Our approach focused on three core pillars:
- Where Memories Are Made: We anchored the brand’s messaging in emotional resonance, emphasizing that this venue is where people come to relive its rich history and create new, unforgettable moments. By highlighting its legacy as a place of cherished memories, we turned the venue into more than just a location—it became a part of people’s personal stories.
- Community First: As a not-for-profit venue, the venue’s mission relies on the support of the Hudson Valley community. We positioned it as a place “by the community, for the community,” showcasing how it enriches the region culturally and economically. This reframed the venue as a legacy-building organization that the community could take pride in supporting.
- Diverse Experiences: To show that the venue is more than a place for performances, we promoted its broad range of offerings. From concerts to cultural events to community gatherings, we highlighted the venue’s ability to connect people across generations and interests, positioning it as a vibrant cultural hub.
Here’s what we’re seeing so far:
- A Record Breaking Attendance Number: After working together for 8 months with consistent brand presence and strategic social media marketing efforts, The MJN Center closed out 2024 by hitting an all-time high with an annual attendance record of 100,000+
- Increased Trust Through Consistency: The venue’s commitment to consistent branding—across event promotions, social media, and community outreach—has created a more professional, recognizable identity. This is fostering trust and helping the community view the venue as an integral part of the Hudson Valley experience.
- Enhanced Community Engagement: By presenting a unified message, the venue is inviting the community to connect not just with individual events, but with the space itself. We’re seeing early signs of increased appreciation for the venue’s efforts to position itself as a cultural hub.
- A Foundation for Long-Term Success: This consistent approach to branding and communication is laying the groundwork for the venue to reclaim its title as beingn the well-loved and sought-after destination it deserves to be.
With the refreshed brand identity, we created a cohesive look and feel that tied everything together—even for events that weren’t explicitly venue-branded. From event promos to community updates, every asset now feels unmistakably “MJN.”
This consistency not only makes the venue instantly recognizable but also builds familiarity and connection with every interaction.
With the new brand guidelines in place, creating cohesive content for different platforms is easier and more effective than ever. The MJN Center can now leverage each platform’s native features—like Instagram Stories or event graphics for Facebook—while still ensuring every piece of content feels like part of the MJN experience.
This consistency builds trust and recognition, no matter where the audience engages with the brand.
From playful Reels to eye-catching event announcements, their updated branding ensures their message stands out while staying true to their identity.
Samples of Social Media Marketing Content:
Brand Strategy, Web Design, & Social Media Marketing Services
Finding Rhythm
Client Case Study
Despite her impressive credentials, Dr. Jessica’s work was split between two distinct brands:
- Finding Rhythm, a music project exploring rhythm’s impact on brain development and community connection.
- Her personal academic brand, focused on her research, speaking engagements, and workshops.
For years, she kept these worlds separate. But in practice, the two were deeply interconnected. She frequently referenced Finding Rhythm to illustrate her research and collaborated with members of the project to enhance her workshops. This separation created confusion and didn’t fully reflect the synergy of her expertise and creative work.
Dr. Jessica hired Pané Marketing to redefine how she presents her work and services to the world—merging her identities into a cohesive, powerful brand.
Key components of the strategy included:
Streamlining Her Online Presence: Instead of splitting her work across multiple platforms, we created a unified website where audiences can:
- Learn about Dr. Jessica’s groundbreaking research.
- Book her for speaking engagements.
- Request custom workshops tailored to specific needs.
- Book Finding Rhythm for performances, with Dr. Jessica calling on the project’s members to enhance facilitation.
Highlighting Her Dual Expertise: By merging the two brands, we emphasized the unique value Dr. Jessica brings: her ability to blend academic rigor with creative expression. This positioning celebrates her as both a scientist and an artist, offering a richer, more engaging narrative for her audiences.
Here’s what’s changed:
- Clarity in Offerings: Audiences no longer have to navigate separate entities to understand Dr. Jessica’s work. Everything—her speaking engagements, workshops, and performances—is presented under one unified brand.
- Strengthened Brand Identity: Finding Rhythm, once seen as a side project, is now a core part of Dr. Jessica’s identity, enhancing her credibility and creative reach.
- A Foundation for Growth: With a streamlined online presence and a cohesive brand story, Dr. Jessica is well-positioned to expand her impact, whether through new collaborations, workshops, or performances.
Watching this transformation take shape has been incredibly rewarding. When I first worked with Dr. Jessica to promote Finding Rhythm’s world premiere at the Kennedy Center in 2022 through social media marketing, it was already clear that the project had the potential to be so much more.
What began as a children’s musical has evolved into a powerful brand asset, interwoven into everything Dr. Jessica does. I loved collaborating with Dr. Jessica to bring this vision to life and can’t wait to see what’s next for her and the Finding Rhythm team!
Social Media Marketing Graphic Samples
Website Redesign
Logo Suite Design
project growth mode
Client showcase
Social Media Marketing Services
The pantry mama
Client showcase
Editorial & Design
Healthy Living Magazine
Client showcase
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Music Neuroscientist
"Working with Marissa is WONDERFUL! What I love most about her work is her incredible efficiency, and passion for my business and content. She found a great balance between precision and accessibility, which I really needed help with. She is smart, capable, dependable, and shows up 100% for her clients."
Dr. Jessica | Rhythm Grows Your Brain
Trading Card & Hobby Shop Owner
"You really are a gem. No one else I've worked with has your drive or work ethic, let alone your willingness to constantly be at the front of the industry paying attention to changes in the way the algorithms work and also your responsiveness to what may not be working."
amy lynn | ala Tompkins TCG
Financial Strategist
"I felt at ease knowing that Marissa was taking care of creating and posting for my business each month and that the content was intentional and strategic. Showing up consistently definitely impacted my business, I had a request to be interviewed for an article and felt that I was in front of my ideal audience more consistently, which led to enrollments in my course."
Megan Naasz, CPA
acupuncturist
"Marissa always meets me where I am at and that makes working together effortless. We began working together when she helped me with branding and creating my marketing designs. From there, I felt Marissa really understood what I was going for and knew she would be an excellent fit for Social Media Marketing."
Kristin | The sunset healing collective
Parenting Coach & LCSW
"I've worked with people previously who had great ideas but the execution didn't meet my needs. When I started working with Marissa, in that first week, I felt like I found My Golden Ticket. Right from the get-go, she had ideas and produced results!"
nicole | leading with love parenting
Fractional COO
"I got exactly what I needed from our strategy session! You provided great practical ideas for translating past, current and future content into additional inbound streams. Plus more ideas and confidence to create more personal connections with my audience."
Rachel | upward acceleration
Systems, Ops, & Integration Specialist
"The Instagram Account Audit Marissa completed helped me clean up how I was showing up on my social accounts and it felt more aligned with how I'm showing up in my day-to-day work. I now have an Instagram that looks & feels aligned with a game plan of how to continually improve!"
