a 1:1 Brand Strategy intensive
The Groundwork
Brand Clarity That Anchors Everything Else
You’re not bad at marketing. You’re just trying to build content on top of a brand that doesn’t have a foundation.
Your posts feel inconsistent.
Your messaging changes weekly.
You’ve got 87 notes apps, half-written bios, Canva templates, and a running list of “content ideas” that never actually get posted.
And even when you do show up online, it never feels like it's working.
You’re not attracting the right people.
You’re not booking the right clients.
You’re second-guessing every word you write.
Sound familiar?
That’s not a content problem. It’s a brand problem.
Because until your brand is clear—your offers, your content, your visuals, and your marketing will always feel like a guessing game.
the groundwork
A 1:1 brand strategy experience that helps you stop winging it and start showing up with a brand that feels aligned, sounds like you, and finally pulls its weight—matching the brilliance of the services you provide.
Because being great at what you do doesn’t mean sh*t if no one can tell until they’re already a client.
Because being great at what you do doesn’t mean sh*t if no one can tell until they’re already a client.
inquire now →
What Is Brand Strategy, Anyway?
It’s not just a logo.
It’s not just your tone of voice.
And it’s definitely not some jargon to haphazardly sound more professional.
Brand strategy is the foundation for everything:
It’s not just your tone of voice.
And it’s definitely not some jargon to haphazardly sound more professional.
Brand strategy is the foundation for everything:
- It’s how you position yourself so people get it immediately
- It’s the reason your dream clients say “this is for me” without you needing to convince them
- It’s how you stop sounding like everyone else in your industry
- And it’s how you build trust before the sales call ever happens
What You’ll Walk Away With:
By the end of our time together, you'll confidently...
Know who the hell you are (and how to own it)
No more “I help kinda everyone with kinda everything.” You’ll walk away with a clear understanding of your positioning, purpose, and brand story—aka the real stuff that fuels your business decisions and makes you stand out (without sounding like everyone else in your industry).
Attract the right clients (without having to beg, chase, or pretend)
The ones who see your content and immediately think “Yep, this is the one.” We’ll make sure your brand speaks directly to them—and repels the ones who drain you.
Understand your audience on a psychological level
Because knowing your “ideal client is a 32-year-old coffee lover named Sarah” isn’t enough. You’ll learn how to tap into what actually drives their decisions: their desires, fears, frustrations, and what they really need to hear to trust you.
Say the right things and show up the right way
Messaging and visuals aren’t two separate jobs, they work together. After The Groundwork, you’ll know how to communicate your brand clearly and consistently across every platform, touchpoint, and marketing move you make.
Know who the hell you are (and how to own it)
No more “I help kinda everyone with kinda everything.” You’ll walk away with a clear understanding of your positioning, purpose, and brand story—aka the real stuff that fuels your business decisions and makes you stand out (without sounding like everyone else in your industry).
Attract the right clients (without having to beg, chase, or pretend)
The ones who see your content and immediately think “Yep, this is the one.” We’ll make sure your brand speaks directly to them—and repels the ones who drain you.
Understand your audience on a psychological level
Because knowing your “ideal client is a 32-year-old coffee lover named Sarah” isn’t enough. You’ll learn how to tap into what actually drives their decisions: their desires, fears, frustrations, and what they really need to hear to trust you.
Say the right things and show up the right way
Messaging and visuals aren’t two separate jobs, they work together. After The Groundwork, you’ll know how to communicate your brand clearly and consistently across every platform, touchpoint, and marketing move you make.
