front of house
Done-for-you social content for service providers who are ready to be seen, booked, and remembered.
With Front of House, your social content becomes that first impression that makes an impact.
More visibility, more traction, more “oh wow, I need to work with them” moments, without you scrambling for what to post next. We handle the strategy, creation, and posting so you show up on social like the pro you are, even when you’re offline doing what you do best.
This is for the business owner whose content isn’t catching up to their credibility.
But when someone lands on your social? It’s giving frantic freelancer energy vs. founder of a kick-ass business, and you know it.
You’re tired of showing up with inconsistent content that makes you look amateur (or worse, forgettable). You want your online presence to match your caliber.
You want your posts to work in your favor while you’re off doing the work for your clients. And you’re tired of having to explain your value from scratch every time someone new finds you.
If you’re ready for content that reflects the expertise you already have and helps you stay booked? You're in the right place.
You’ve already tried to do social “right.” You’ve stayed consistent, hopped on trends, downloaded templates, and maybe even hired someone to help get it done.
You’re spending hours trying to guess what your audience needs to hear, rewriting captions that don’t sound like you, and overthinking every post just to avoid sounding too “salesy.”
It’s exhausting. And the worst part? You’re not even sure any of it was working to attract best-fit clients or move your existing leads any closer to a "yes."
When you work with Panè Marketing, your content doesn’t just look good, it feels intentional, cohesive, and like an extension of your brand.
- Consistent visibility → so you stay top of mind and your audience remembers you exist
- Aligned messaging → so your dream clients see themselves in your posts
- Strategic execution → so your content fuels the business, not just the feed
And no, you’re not the only one wondering how content became the most stressful part of your business.
I've worked with founders who are incredible at what they do (smart, booked, + experienced), yet their content made them look like they just launched yesterday.
People with full client rosters, glowing results, and trust built offline… who still felt like they were falling behind online.
They weren’t doing anything wrong. But everything still felt hard, disjointed, and exhausting. Like showing up online was another full-time job with no clear return.
What they needed wasn’t more effort. It was the right support, with strategy and execution working together, so their content could finally do what it’s supposed to.
I created this Front of House service because I got tired of watching business owners hand off their content to people who just didn’t get it.
That requires more than a VA with a template pack. It requires someone who can take what’s in your head, translate it into content that sounds like you, and make sure it’s showing up consistently with strategy behind every word.
That’s what I do.
My background blends brand psychology, design, and content strategy, so I’m not just out here chasing trends or making things look cute. Every post, every caption, every creative choice is grounded in who you are, who you serve, and what moves the needle in your business.
And because I’ve worked in execution-heavy roles my entire career? I don’t just build the strategy and walk away. My team and I bring it to life, top to bottom, with a level of precision, thoughtfulness, and support that makes this whole part of your business feel handled.
This isn’t about “doing social media for you.” It’s about making sure your content amplifies your brand strategy and finally helps you show up as the expert you are.
Because at some point, trying to “figure out” your content on your own stops being scrappy and starts being a liability.
This isn’t a VA pumping out random posts. It’s a high-touch partnership built on your brand clarity—your positioning, your messaging, your audience, your differentiators.
Every caption, every video, every post is crafted to reflect who you are and move your business forward.
- We plan content that speaks to different types of buyers.
- We create a visibility system that gets you seen across stories, feeds, and platforms.
- And we repurpose intentionally so great content keeps working, even when the algorithm doesn’t.
If you’re local to the Hudson Valley, we’ll capture custom content for you.
If you’re located elsewhere? We’ll guide you through scripts and creative direction for filming the content assets we need from you so your content still looks and feels aligned. (My farthest away client is in Australia, and her social presence killing it.)
Bottom line?
Social media should attract, nurture, and convert. That only happens when every piece of content is built with intention and rooted in the story your brand is here to tell.
Front of House is a done-for-you social media marketing service for service providers who want their content handled, start to finish, with strategy and intention leading every post.
- Brand-led strategy
- High-touch content creation
- Thoughtful execution
- Monthly refinement and support
…to make sure your social presence reflects your expertise and does its job: building visibility, earning trust, and attracting best-fit clients.
Every part of your content is handled by a strategist-led team who gets your brand...and gets results.
All you have to do is show up for planning and, if needed, film content we script and direct for you. We take care of the rest.
Music Neuroscientist
"Working with Marissa is WONDERFUL! What I love most about her work is her incredible efficiency, and passion for my business and content. She found a great balance between precision and accessibility, which I really needed help with. She is smart, capable, dependable, and shows up 100% for her clients."
Dr. Jessica | Rhythm Grows Your Brain
Sourdough Baker & Blogger
Working with Marissa, we have successfully created a social media strategy that works. We have had viral videos on all platforms that have actually moved the needle in our business, not just given us vanity metrics. Having a strong presence on all social media platforms for us is incredibly important to compete in a meaningful and intentional manner, in a very saturated market
Kate | The Pantry Mama
Trading Card & Hobby Shop Owner
"You really are a gem. No one else I've worked with has your drive or work ethic, let alone your willingness to constantly be at the front of the industry paying attention to changes in the way the algorithms work and also your responsiveness to what may not be working."
amy lynn | ala Tompkins TCG
Financial Strategist
"I felt at ease knowing that Marissa was taking care of creating and posting for my business each month and that the content was intentional and strategic. Showing up consistently definitely impacted my business, I had a request to be interviewed for an article and felt that I was in front of my ideal audience more consistently, which led to enrollments in my course."
Megan Naasz, CPA
acupuncturist
"Marissa always meets me where I am at and that makes working together effortless. We began working together when she helped me with branding and creating my marketing designs. From there, I felt Marissa really understood what I was going for and knew she would be an excellent fit for Social Media Marketing."
Kristin | The sunset healing collective
Fractional COO
"I got exactly what I needed from our strategy session! You provided great practical ideas for translating past, current and future content into additional inbound streams. Plus more ideas and confidence to create more personal connections with my audience."
Rachel | upward acceleration
Systems, Ops, & Integration Specialist
"The Instagram Account Audit Marissa completed helped me clean up how I was showing up on my social accounts and it felt more aligned with how I'm showing up in my day-to-day work. I now have an Instagram that looks & feels aligned with a game plan of how to continually improve!"
BROOKE | project growth mode
what's included
- Brand-led content strategy - A strategy rooted in your positioning, audience, and visibility goals; mapped out monthly and adapted as your business evolves.
- Monthly content planning + creative direction - We outline what’s being created, why it matters, and how it supports your marketing goals.
- Content creation (video + static) - Done-for-you content production, including scripting, filming (if local), editing, and design. Every asset is created with intention.
- Platform-specific optimization + scheduling - Your content shows up where your people are, optimized per platform and scheduled with care.
- Community engagement support - We monitor comments, respond with your voice, and help your audience feel seen without you having to live on your phone.
- Analytics tracking + refinement - Monthly reports with insight you can actually use, not just random metrics. We review what’s working and adjust accordingly.
When we say full-service, we mean it. Here’s how we keep everything clear, streamlined, and moving:
Real-time chat access: You’ll have a direct line to us via ClickUp chat, so if you have a question, feedback, or idea, you can drop it in a pinch without disrupting your day.
Multi-platform repurposing: Your content is designed for Instagram first, then strategically adapted for Facebook, TikTok, YouTube Shorts, and LinkedIn (if applicable).
the investment
Starting at $3,200/month
with a minimum 3 month commitment
This isn’t a quick fix or a one-size-fits-all package. It’s a custom-built, high-touch partnership designed to take content off your plate and help your business stay booked.
social media Client Work
Examples of Past & Present
We've got you covered creating everything from foundational brand content, to entertaining trends, memes, and educational carousel graphics.
© 2020-2025 XVIII and Company, LLC, dba Pané MarketinG